Our Story
Sanand Salil Mitra didn't theorise about the problems in Indian sports — he lived them. A multi-award-winning national archery champion turned coach, educator at IITs and IIMs, equipment entrepreneur and policy advocate. Every role revealed the same structural dysfunction: systems designed to serve institutions while abandoning participants.
The Seed
Conceptualized a unified sports portal to address fragmentation, but technology limited execution.
Insights Through Experience
Gained deep understanding through equipment import/export business, identifying modular solutions for athlete needs.
The Catalyst
The pandemic revealed athletes' tech-readiness. Sanand dissolved existing ventures, invested INR 2 Crore over 4 years and founded SporTech to realise the dream.
Building the Foundation
Built SportsKeyz as MVP for data and user accumulation. Designed SporTech to house the full ecosystem. Built foundational layers.
Launch
Launched SportsKeyz after incubator exit and aggressively began scaling up user activation and testing.
SporTech Innovation Lab Pvt Ltd
Established April 2021
Building trusted digital infrastructure that serves every participant in every ecosystem equally — eliminating barriers that have historically concentrated power and excluded communities.