SportAge is here — 2026

Digital Identity
for Every Athlete

India's first universal sports identity infrastructure — verified profiles, event management and governance dashboards serving 47 crore sports participants. Available in 22 Indian languages.

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47 Cr
Sports Participants in India
22
Indian Languages Supported
6
Governance Levels
100%
Inclusive — Para-athletes too

The Problem

In India's sports ecosystem, everyone profits except the athlete. The infrastructure runs on analog band-aids — and information asymmetry isn't a bug, it's the feature enabling exploitation.

Paper-Based Systems

Registrations, credentials and records still run on paper and WhatsApp groups across most of Indian sports.

No Verification

Coaches cannot verify credentials. Athletes fabricate documents to access opportunities they haven't earned.

Fragmented Data

Federations operate on scattered spreadsheets. Governments cannot allocate resources without verifiable data.

Invisible Athletes

404 million participants — 97% from rural and grassroots communities — remain voiceless and invisible to the institutions meant to serve them.

Mobile App

Your Sports Identity, In Your Pocket

The SportsKeyz mobile app gives athletes and coaches instant access to digital profiles, competition registrations, achievement records and certifications — all from their smartphones. Available in 22 Indian languages.

Digital Identity & Profile
  • Digital identity cards with QR code verification
  • Aadhaar-linked identity for trust
  • Trust Score for all profiles
  • Document vault — certificates, medical records, achievements
The Sports Guild (TSG)
  • Dedicated access for coaches and admins
  • Guild dashboard with membership status and benefits
  • Community networking features
  • Gamified incentive tracking when connected athletes achieve
Event Discovery & Registration
  • Browse tournaments and events near you
  • Register for competitions directly
  • View event details, schedules and draws
  • Track participation history across events
Certificates & Records
  • Receive and store digital certificates
  • Verified record of your entire sporting journey
  • Auto-sync from events to your profile
  • Achievements feed into your Trust Score

Inclusive by design. Athletes in remote locations access the same quality of digital infrastructure as those in major cities — supporting both able-bodied and para-athletes.

Admin Platform

The Admin WebApp

A comprehensive platform for academies, associations and event organisers to manage tournaments, verify identities and issue certificates — all through one intuitive interface.

Event Management

Create events, manage tournament registrations, generate draws and fixtures, publish real-time results and live scoring.

Participant Management

Register participants via CSV upload, manage athlete databases and run digital identity verification for all stakeholders.

Certification & Records

Generate digital certificates that auto-sync to athlete profiles in the mobile app. Track and verify achievements.

Organisation KYC

Document verification and affiliation management. Directory of verified organizations, athletes, coaches and officials.

Org-to-Athlete Communication

Direct communication channels between organisations and athletes. Announcements, updates and notifications flow seamlessly.

Paperless Administration

Eliminate bureaucratic burden with integration into existing organisational systems. Multi-level access controls for different stakeholders.

World First

Sports Governance Dashboards

For the first time worldwide, real-time visibility into athlete development, training centre performance and resource allocation across Olympic and Paralympic programs — from national policy down to individual pincodes.

National
State
District
City
Block
Pincode

Governance Dashboards

Real-time visibility into athlete development, training centre performance and resource allocation across all six administrative levels.

Org-to-Athlete Communication

Direct communication channels between organisations and athletes at every level — announcements, updates and notifications flow seamlessly.

High Performance Audits

Data-driven assessments for coaches and administrators — particularly valuable for athletes preparing for international competitions.

Our Story

Sanand Salil Mitra didn't theorise about the problems in Indian sports — he lived them. A multi-award-winning national archery champion turned coach, educator at IITs and IIMs, equipment entrepreneur and policy advocate. Every role revealed the same structural dysfunction: systems designed to serve institutions while abandoning participants.

2007

The Seed

Conceptualized a unified sports portal to address fragmentation, but technology limited execution.

2007–2020

Insights Through Experience

Gained deep understanding through equipment import/export business, identifying modular solutions for athlete needs.

2020–2021

The Catalyst

The pandemic revealed athletes' tech-readiness. Sanand dissolved existing ventures, invested INR 2 Crore over 4 years and founded SporTech to realise the dream.

2021–2024

Building the Foundation

Built SportsKeyz as MVP for data and user accumulation. Designed SporTech to house the full ecosystem. Built foundational layers.

2025

Launch

Launched SportsKeyz after incubator exit and aggressively began scaling up user activation and testing.

SporTech Innovation Lab Pvt Ltd

Established April 2021

Building trusted digital infrastructure that serves every participant in every ecosystem equally — eliminating barriers that have historically concentrated power and excluded communities.

Get Started

Whether you're an athlete, coach, parent or sports organisation — SportsKeyz is built for you.

Download the App

Get your digital sports identity. Available on Android and iOS.

Visit sportskeyz.com

Contact Us

Phone

+91 62626 32323

Email

admin@sportechinnolab.com

Address

L-29, East Court, Phoenix Market City
Viman Nagar, Pune, Maharashtra 411014
India